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Inside painting, the art with uncanny workmanship, since its generation from Jiaqing Years in Qing dynasty, has covered a history of two hundred years. The earliest recorded inside-painting snuff bottle was painted by Gan Huan in 1816 and Gan was one of the public-accepted founders of inside painting and succeeded by lots of inside painting masters such as Zhou Leyuan, Ding Erzhong, Ma Shaoxuan and Ye Zhongsan, etc. Look back into this history and we can find it is a whole improvement journey from skills to arts, and then to doctrines, and finally to culture. Skills concern much about arts, and from each improvement, the evolution from skills to arts can be found. Modern inside paintings, after completely borrow ideas and widely absorb skills from traditional Chinese painting and oil painting, the features of arts changed earth-shakingly. Especially after high-standard Chinese inside-painted snuff bottles museums established by Hebei Genre inside painting in Hengshui, Shijiazhuang, Beijing and Nanjing, the artistic quality of inside painting is thoroughly demonstrated and the conditions for inside painting transform from skills to arts are created. These external and internal elements promote inside painting---the skill beyond normal creation difficulties and full of reversal-painting mystery—change in function from the advertising tools concerning only on skills to an aesthetic measures and finally to a powerful weapon concerning more about society and culture creation.

Inside painting, generated in Qianlong and Jiaqing Years in Qing dynasty, prospered in end Qing dynasty and early Republic of China, after gone through rough old China, the recovering new China, the turbulent Great Cultural Revolution and the vitalization of Reform and Open age, has by now covered a history of more than two hundred years.

During this lasting development, inside painting generally forms four main genres including Beijing, Shandong, Guangdong and Hebei genres, among which, Hebei genre inside painting, generated from Beijing genre inside painting, generated latest, developed for shortest time but now occupies dominant place for its vast creation teams, rich patterns and styles, excellent skills and wide markets and profound influence in domestic and overseas market.

Mr. Zheng Biao, the producer of large-scale TV series China Folks Arts and Crafts, has once said follow words when analyzes Hebei genre inside painting: “this kind of art, path-breaking, with landmark reputation, whose creation and promotion greatly relied on a city, by a creation group and finally got recognized at home and abroad, is rarely not only in Hebei but also in whole China.

Hebei genre inside painting, in such short forty years, has developed from popularization, enhancement and sublimation, ascending from folk art to be elegant art, and further gone out of China and been welcomed in the world. The very reason is that the Hebei genre inside painting artists leads the trend to make inside painting change from simple art form to be culture industry.

Culture industry can be defined, in its economic process angle, as “a series of activities, according to industrial standards, including produce, re-produce, store and distribute cultural products and services.” Pursuant to this definition, Hebei genre inside paintings, has conducted overall and deep revolution and innovation in the industrial chain of “produce, re-produce, store, distribute and service” and has set up modernized enterprise model as well as attached much importance to brand building and intellectual property protection and finally realize to change inside painting to be culture industry from efforts including the following six aspects:

Carrier innovation: Mr. Wang Xisan, the leading authority of Hebei genre inside painting, thinks to make arts and crafts utility and utility articles artistic is the only way for inside painting, and Hebei genre inside painting has conducted favorable test and exploration according to this idea. From the first inside-painting trophy to many inside-painting new utility articles including perfume bottle, wine set, vase, lighter, pen container and tea chest, all these are examples here. Furthermore, in 2000, the “Three Treasures in Henhshui” inside-painting gifts developed by Hebei genre inside painting won two national patens including utility model and appearance design and thus won wide market recognition. The new healthy snuff combing traditional snuff and modern crafts turns to be fashionable gifts and collection. In 2006, Xisan Inside-Painting Wine jointly developed by Hebei genre inside painting and Hengshui Laobaigan (Wine) Group turns to be important innovation in utilization of inside painting again. All these instances provide powerful drive for the development of inside painting and made great attribution to make inside painting more prosperous.

Innovation of craftsmanship: development of economic society offers rather big market for inside painting and the need for inside painting is keeping on rising. The improvement of authoring tools and the innovation of craftsmanship will generate as appropriate to boost productivity. From the traditional bamboo stick pen, bamboo hook pen to metal hook pen and then to “diamond powder hook pen”, from pure manual inside painting to the introduction of photographic tech, Hebei genre inside painting is developing and growing in this process to meet market requirements.

Innovation of subjects and styles: the innovations of carrier and craftsmanship set good basis for the innovation of subjects and styles. Inside painting, elaborate and meticulous, accurate patterns, elegant styles, rich colors, vivid and lively, besides copy the classical traditional subject matters such as landscapes, figures, birds and flowers, animals, calligraphy and ancient issues but also concerns on creativity. It blends in Western realistic styles and introduces Western oil painting skills which discard drawing by ink lines but adopt light and shade cross and projection, and finally increase animals, landscapes and figures in modern skills. Introduction of different commercial and fashion cultures into inside painting make inside painting, the traditional art more vivid and vigorous and more easily to be accepted by the world and thus contains more and more market and collecting values.

Innovation in personnel training: innovation of professional system is critical to the promotion, discovering and training of more inside painting talents and to the enhancement of the overall quality of inside painting industry. Thus, professional schools are set by Hebei genre inside paintings to train modernized preparation talents for inside painting through modern educating methods including multi-media teaching. Meanwhile, inside-painting works shows are frequently held to improve their inside painting qualities and encourage more inside painting freshmen to harden their artistic styles and to enrich their cultural qualities by reading historical and cultural classics. Students graduated here inject vigor into inside painting and many students have won prized in national arts and crafts contests for more than ten times.

Innovation to brand awareness: as an intangible asset, cultural brand is with spillover effects and multiplier effects and can greatly enhance additional value to products. Heben genre inside painting, always committed to set consciousness to the best, conducts from different processes including plan, originality, manufacture and packing of products, actively develops cultural brands with local features. Hebei genre inside paintings enjoys high reputation in domestic and overseas market and gains wide attention. In June 2006, Hengshui inside Painting, named by its origin, successfully listed into the first national 518 intangible culture heritage for its wide influence but not its lasting history.

Set up professional code: an optimizing professional code is the basis to the development of cultural industry. Along with the rapid development of Hebei genre inside painting, the illicit competition in this industry set a shadow to the development of Genre inside painting. In order to promote the health development of inside painting, professional Hebei genre inside panting association is set up to take charge of the normal operation and supervision of Hebei genre inside painting market; to develop new products and develop new market, organize and broaden export business to widen global arts and crafts market share. Reputation of Hengshui inside painting grows thank to the support of inside-painting association within this more than one year and the quality of inside painting improves greatly.

Hebei genre inside painting, relying on market requirements, conducts overall and thorough test into cultural industrialization in aspects including carriers, craftsmanship, subjects and styles, personnel training, brand awareness and professional code construction of inside painting, which enables Hebei genre inside painting create huge social wealth besides preserve and develop this intangible national culture heritage and finally takes the lead in inside painting industry.

Inside painting consists of four main genres including Beijing, Hebei, Shandong and Guangdong genres, among which, Hebei genre inside painting enjoys the best level, biggest scale, fastest development and most powerful influence, inside painting has not long ago been listed in China national intangible culture heritage and Hengshui, the birth land of inside painting, was reputed as “Homeland of China Inside Painting” by the Ministry of Culture, P.R. China.

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